Where Beauty Meets Perfection
Wonderland by Alicja
Founded in 2016, Wonderland by Alicja began as a small home-based lash studio built on passion, dedication, and an unwavering commitment to excellence. What started as a personal dream quickly evolved into a respected international beauty brand known for luxury lash artistry, professional education, and premium-quality products.
At the heart of Wonderland stands Alicja Bieniek, an award-winning lash artist whose expertise and commitment to innovation have earned recognition throughout the beauty industry. Over the years, she has achieved more than twenty awards and distinctions in national and international lash competitions, establishing herself as a trusted name among beauty professionals.
A significant milestone followed in 2018, when Alicja became an official instructor for the United Lash Army. Since then, she has dedicated herself not only to creating exceptional lash transformations but also to educating and mentoring the next generation of lash artists.
Today, Wonderland by Alicja is far more than a lash studio.
It is a destination where beauty, education, and innovation come together.
Luxury Lash Studio
Our studio is built around one simple philosophy: every client deserves a bespoke experience.
We specialize in premium eyelash extension treatments designed to enhance natural beauty while maintaining the highest standards of precision, comfort, and artistry. Every set is carefully tailored to complement individual features, creating elegant and long-lasting results that reflect the unique beauty of each client.
As a Supplier in The Netherlands, we always looking for the latest innovation in eyelash extensions. We ensure that our products maintain a high quality by regularly testing and applying our products during our own work.
Professional Academy
Education has always been one of the foundations of our brand.
Through Wonderland Academy, we provide professional training programs for both aspiring and experienced lash artists. Our courses combine extensive theoretical knowledge with practical hands-on experience, helping students develop confidence, technical excellence, and a strong professional foundation.
Alicja regularly travels internationally, including throughout Poland and other European countries, sharing her expertise with beauty professionals who seek to elevate their skills and grow successful careers within the lash industry.
Prestige Products
Our passion for excellence naturally led to the development and selection of premium professional products.
At Wonderland, we continuously research, test, and evaluate the latest innovations within the eyelash industry. Every product offered through our webshop is carefully selected based on performance, reliability, and professional standards.
Our exclusive collections include:
MiMi Lashes – Prestige Collection
Our most luxurious lash collection, created for artists who demand exceptional softness, consistency, and flawless results.
Sher Lashes – Signature Collection
A versatile and reliable collection designed to deliver outstanding quality for everyday professional use.
Artemis Professional Adhesive
Developed for precision, retention, and performance, trusted by professionals who refuse to compromise on quality.
Every product we offer is tested extensively in our own daily work before becoming part of the Wonderland collection.
Our Vision
To inspire beauty professionals worldwide by combining luxury services, world-class education, and innovative products under one trusted brand.
Our Mission
To elevate industry standards by delivering exceptional lash experiences, empowering artists through education, and providing premium products that support excellence, creativity, and long-term success.
Our Core Values
Excellence
We pursue perfection in every detail, from client treatments and education programs to product development and customer service.
Expertise
Continuous learning and innovation drive everything we do. We believe true professionals never stop evolving.
Integrity
Trust is earned through honesty, transparency, and consistency. We stand behind every service, course, and product we offer.
Passion
Beauty is not simply our profession—it is our passion. Every achievement, innovation, and success story begins with genuine love for our craft.
Quality
We refuse to compromise. Every product, treatment, and training program reflects the premium standards that define the Wonderland brand.
Responsibility
We strive to make conscious choices, prioritizing durable, cruelty-free, and professional-grade products that align with modern industry expectations.