Privacy Policy

Last Updated: June 2026

1. Introduction

Wonderland by Alicja (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, create an account, subscribe to our newsletter, or otherwise interact with our services.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Company Information

Wonderland by Alicja

Website: www.w-byalicja.nl

Email: info@w-byalicja.nl

The Netherlands

3. Personal Data We Collect

Depending on your interaction with our website, we may collect:

Identity Information

• First and last name
• Company name (if applicable)

Contact Information

• Email address
• Telephone number
• Billing address
• Shipping address

Payment Information

Payments are processed securely through third-party payment providers.

We do not store complete credit card or payment card details on our servers.

Technical Information

• IP address
• Browser type
• Device information
• Operating system
• Website usage data
• Cookies and analytics information

4. How We Use Your Information

We process personal data for the following purposes:

• Processing and delivering orders
• Managing customer accounts
• Providing customer support
• Sending order confirmations and shipping updates
• Responding to enquiries
• Improving website performance and user experience
• Preventing fraud and unauthorized transactions
• Complying with legal obligations
• Sending newsletters and marketing communications (only where permitted)

5. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Your consent where required

6. Marketing Communications

If you subscribe to our newsletter, we may send promotional emails regarding products, offers, training courses, and updates.

You may unsubscribe at any time by clicking the unsubscribe link included in every marketing email.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze traffic, and enhance your browsing experience.

These may include:

• Essential cookies
• Functional cookies
• Analytics cookies
• Marketing cookies

You can manage cookie preferences through your browser settings.

8. Sharing Personal Information

We may share personal information with trusted third parties, including:

• Payment providers
• Shipping carriers
• Website hosting providers
• Marketing platforms
• Analytics providers

We only share information necessary to provide our services and comply with legal requirements.

We never sell your personal information.

9. International Data Transfers

Certain service providers may process data outside the European Economic Area (EEA).

Where applicable, we ensure appropriate safeguards are in place in accordance with GDPR requirements.

10. Data Retention

We retain personal information only as long as necessary to:

• Fulfil contractual obligations
• Comply with legal requirements
• Resolve disputes
• Enforce our agreements

Order and accounting information may be retained for the period required by Dutch tax legislation.

11. Data Security

We implement reasonable technical and organizational security measures to protect personal information against:

• Unauthorized access
• Loss
• Misuse
• Disclosure
• Alteration

While we strive to protect your information, no online transmission or storage system can be guaranteed to be 100% secure.

12. Your Rights Under GDPR

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability

Requests may be submitted via:

info@w-byalicja.nl

13. Fraud Prevention

To protect our customers and business, orders may be subject to security checks and verification procedures.

We reserve the right to cancel, refuse, or investigate orders where fraudulent activity is suspected.

14. Limitation of Liability

Although we take appropriate measures to protect personal information, Wonderland by Alicja cannot guarantee absolute security of information transmitted over the internet.

To the fullest extent permitted by law, we shall not be liable for indirect, incidental, consequential, or special damages resulting from unauthorized access beyond our reasonable control.

15. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices, content, or policies of third-party websites.

16. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.

Changes become effective immediately upon publication on this website.

Customers are encouraged to review this page periodically.